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For this entry I decided to analyze an article called “Nike Unveils Its Big New Paradigm: Shoes Knit Like Socks” written by Anthonia Akitunde. She is a freelance journalist and her writing has appeared in the New York Times. This article is about the release on Nikes most recent shoe line called Nike Flyknit. She goes into great detail explaining the inspiration and creation behind the shoes as well as including words from the studio director for the Nike innovation kitchen and director of footwear at the innovation kitchen to gain even more insight on this technology breaking shoe line while using rhetorical tools.

I would like to jump right into the first few lines in this article where Akitunde questions what a consumer would be looking for in a shoe. She says “A sock probably isn’t the first thing that comes to mind. Sure it has comfort, but what about stability? And how about some support?” I think she uses this statement along with these questions to make the reader think if they had some sock like shoe would it meet their needs. You’d want stability and support in a shoe right? Would a sock be able to do that? I think by asking this question it gets a point across that something extraordinary is on the rise and since Nike is such a big name, of course the reader is going to get connected and keep reading to learn more about this technology.

As I continued reading I noticed she used great detail to describe the material and the design of the shoes. With a phrase such as, “Flyknit is the product of an entirely new shoe-making process that can produce a single, lightweight knit upper (tongue included).” this is said in such a way that leaves the reader clueless as to how this process goes, ultimately foreshadowing how this shoe is made and looks. But the next line, “The resulting intricate patchwork of yarn, cables, and fabric boasts a heretofore unseen look and feel.” which uses words such as intricate, boasts, and unseen. She says this in a way that puts the shoe up on this high pedestal and leave ideas in the mind that this shoe is going to be state of the art. I think writer’s ability to foreshadow then follow up giving the reader an idea of the topic at hand also gets the point across making the article better.

Throughout this whole article Akitunde continues to add about the creation of the new line. She also includes, “Flyknit was powered by athletes’ input” which is said by Tony Bignell, the director of footwear at Nikes innovation kitchen. When she added this I think it makes the readers think they can relate if they’re athletes. The athletes wanted a sock like shoe and if the readers are also athletes they would want the same products the big names have. It adds a point that this shoe line is used by athletes so it only makes sense that it is driven by them and in their closest needs. Finally, after years of engineering and planning Nike brought to the table a lightweight shoe with maximum support and cutting edge design.

I think that after reading this article Anthonia Akitunde has done a great job at using rhetorical tools to get her point across when it came to the discussion of Nikes Flyknit line. Her word choice and tools are effective in her writing and has gotten many reactions from her readers. Here’s a link to the article so you can read all about Nikes newest and very advanced line of kicks.

www.fastcodesign.com/1669098/nike-unveils-its-big-new-paradigm-shoes-knit-like-socks
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