sneak_peek: THE Nike Mags (Default)
There is a lot of social networking that comes with sneakers. One of the biggest and most influential is Instagram. If you ever want to see a great collection of sneakers just search “uptown2k” or “heatonmyfeet” on instagram and when you get to their pages you won’t be disappointed. The creativity behind people’s shots takes the love for sneakers to whole new level and in my eyes sneakers are the new diamonds. A lot of girls or “chicks” so to speak are starting to be recognized for having tremendous collections of Nikes and are being put on the map. The profile of “HeatOnMyFeet” has helped get these girls out there with a calendar competition. He has asked those who want to be on the calendar to submit a artistic shot of them and their hottest kicks and they have to reach a certain number of likes on their photo in order to make the cut. You can check out the final 12 participants here on his page ( and might even want to cop a calendar when they drop. I know I will!
sneak_peek: THE Nike Mags (Default)
As the holiday season approaches there is a lot of giving going on among the sneaker community. Nicekicks ( is doing a giveaway called the #PAIRADAYGIVEAWAY where they give a pair of hot kicks off every day to a random contestant. You can enter by liking their page on facebook, following them on twitter @nicekicks and retweeting each day as many times as you want, following them on instagram and liking the photo of the shoe that they are giving away that day, and lastly entering by email. I do three of enter three different ways a day and am crossing my fingers that just maybe I’ll win a pair of kicks. Even if I don’t, it’s still nice of them to do and the whole sneaker community should appreciate the gesture. Although I wear Nikes, I entered today for a chance to win a pair of Adidas Conductor Hi “Defense” and you could do so through this link.
Goodluck and happy holidays.


Dec. 10th, 2012 02:41 pm
sneak_peek: THE Nike Mags (Default)
When I first starting working at the outlet I got an idea of how things worked very quickly and after working for over a year at Nike I considered myself to be a “veteran” on the job. I know it’s kind of a whack or arrogant thing for me to say but if you worked with the people I did, you might have a better understanding. Nike was hiring all the time and the new hires took an unusually long time to get in the swing of things. Which resulted in work going slower and us getting behind and that was never a good thing.

I always worked closing shift often and most of my fellow employees that have been there as long as me or longer knew that closing was serious business because we all couldn’t wait to get off. With up to six new hires AKA “rookies” working with me it was always a struggle giving them something to do that would actually help us get out quicker. In other words they were my “Achilles heel” and I really hated having to do stuff while they stand around and watch because they don’t know how to do something or figured that there was nothing else to do. And often times there was ALWAYS more stuff to do.

Well needless to say, I struggled with doing my part to help close the store and getting us in a timely manner. I thought to myself if I was like them when I first started and of course I thought otherwise. I figured I should have a little patience with them and kind of show them the ropes and give them a break. They picked up the pace a tiny bit more but it was better than nothing. I didn’t have to stop what I was doing anymore to try and help them and they were doing things on their own and were no longer my “Achilles heel”.

sneak_peek: THE Nike Mags (Default)

Nike basketball shoes are some of the most popular hooping shoes in the game. With athletes like Lebron James and Kobe Bryant being sponsored, of course the technology in these kicks is top of the line. The Nike Hyperdunk was a highly anticipated shoe due to lots of hype at the time of its initial release. Nike advertisements hyped these dunks up even more. In an ad I found they lead the audience to believe that with a pair of these shoes you can jump over opponent s on the court.

One ad I came across was the “PUNKS JUMP UP”. This ad was created introducing the shoe and its release date back in July of 2010. The first thing that drew me to this ad wasn’t the shoe despite the fact that is supposed to be selling the shoes; it was the guy in the background taking a face full of nuts. After taking time looking at this ad I was left to believe that with a pair of these shoes I wouldn’t be one of the punks who jump up. I’d be one of those bosses who jump over. That can’t be right can it? I, DeVon Benard could finally get those hops I’ve been longing for all my life with one pair of basketball shoes. Im not buying it, not the shoe that is (because I already have it) but I’m not buying the fact that I could jump OVER someone. But, Nike sure did a good job of making me think so with tools like color choice and poses of people.

The first and probably most noticeable tool is the color choice of this ad. The background is mostly black and that is a color that often means power. Not only is background black but the swoosh accent of the shoe is black along with the sole of the shoe. The sole which is on the bottom of the shoe transfers into meaning that you’re getting all of this power from your feet in order to complete the daring move of jumping over your opposing players which is very misleading.
Secondly the poses of the two males in this photo makes it all that much better. With a closer look we can see that the male on top is grabbing his crotch while he soars over what I like to call the “victim” on the bottom. To me in most cases, clutching your kahunas means that you’re trying to make a statement, as if jumping over someone and finishing at the net weren’t enough just go ahead and grab your nuts while you’re at it. While the poor guy on the bottom is being embarrassed his facial expressions say enough and he’s most likely just as shocked as I am (either that or his high flying opponent really hasn’t showered in a long time).

With all said and done, I hope that you fellow basketball players out there really don’t fall for such advertisements like these. Although they are extremely creative and well thought out, I know for a fact that it takes more than a pair of kicks to get anywhere near jumping over someone. You should probably start doing some very heavy lower body exercises before even thinking about trying it but as far as the shoe goes, it’s not going to magically give you hops. If anything, itll get you a few compliments and maybe intimidate opposing players on the courts.

sneak_peek: THE Nike Mags (Default)
Nobody likes being stereotyped whether it’s good or bad. And for the most part when we think of them it’s often not a good thing. In the world of sneakers and sneakerheads you may think there is any but there is actually a few that are actually true to this day. I’m not talking about stereotype that says everybody loves J’s (which is completely and totally TRUE). I’m referring to the stereotype that says we freak out when it comes to wearing and keeping our sneakers clean and as fresh as possible (also extremely true). I’ve come across this stereotype many times before and just today I was asked if my shoes were new. My reply was no and that I’ve had them since March. He then said “Oh are you one of those people that go crazy when you get the tiniest mark on your shoes?” I wasn’t mad by his remark because it was true. I do freak out,i do get angry, and so would any other sneaker head or enthusiast. SO WATCH YOUR DAMN STEP. The average person wouldn’t understand that I keep my kicks so clean and barely wear them, and when I do I make sure I don’t get any scuffs or let people disrespect them and step all over my toes. And in the case that I do get a scuff the second I get back home I clean it off with my Jason Markk shoe cleaner ( It’s becoming more known that people don’t like having dirty kicks and take the proper actions to keep them clean. As for the stereotype, it will always remain true but us sneaker misfits don’t have a problem being fresh on a daily basis.

Say What?!

Oct. 20th, 2012 02:43 am
sneak_peek: THE Nike Mags (Default)
Being a “sneaker head” or sneaker enthusiast comes with a vocabulary of its own. There are words and phrases that we use to communicate with each other that those not involved in the sneaker game wouldn’t understand. I remember when I first started really getting into sneakers and I’d be in Finishline hearing a few guys talk about some hot J’s that they’ve been looking for and they would be like

“Ay bro you lookin to cop them concords?”
“Yeah I been lookin’ but the prices ain’t been right for a pair that’s DS”
“I feel you on that. They got me messed up if they think I’m ‘bout to drop 3 stacks on a pair that’s not”
“Shoot you ain’t lyin’ bro. Lemme know if you cop. I’ll stick with my OG 3s for now”

And after hearing their conversation I have no idea what the hell they were talking about! Hmm Concords, I thought those were grapes. Oh DS, As in Gameboy? Ah I got you OG, original gangster! Turns out my young and naïve thoughts were so wrong. Concord was a reference to the color way of the shoe. DS was far from a handheld game and actually meant Dead stock. As in the shoes hasn’t been worn at all. And about that original gangster, there was none. It meant original model that the players actually wore when they played instead of the new colors ways that have released since then.

I’ve come a long way from being that clueless kid, now when I hear and even read conversations about sneakers and J’s I know what they’re talking about. There’s even more lingo out there that confused the hell out of me before but over time you learn and might sound like those in this video:

sneak_peek: THE Nike Mags (Default)
For this entry I decided to analyze an article called “Nike Unveils Its Big New Paradigm: Shoes Knit Like Socks” written by Anthonia Akitunde. She is a freelance journalist and her writing has appeared in the New York Times. This article is about the release on Nikes most recent shoe line called Nike Flyknit. She goes into great detail explaining the inspiration and creation behind the shoes as well as including words from the studio director for the Nike innovation kitchen and director of footwear at the innovation kitchen to gain even more insight on this technology breaking shoe line while using rhetorical tools.

I would like to jump right into the first few lines in this article where Akitunde questions what a consumer would be looking for in a shoe. She says “A sock probably isn’t the first thing that comes to mind. Sure it has comfort, but what about stability? And how about some support?” I think she uses this statement along with these questions to make the reader think if they had some sock like shoe would it meet their needs. You’d want stability and support in a shoe right? Would a sock be able to do that? I think by asking this question it gets a point across that something extraordinary is on the rise and since Nike is such a big name, of course the reader is going to get connected and keep reading to learn more about this technology.

As I continued reading I noticed she used great detail to describe the material and the design of the shoes. With a phrase such as, “Flyknit is the product of an entirely new shoe-making process that can produce a single, lightweight knit upper (tongue included).” this is said in such a way that leaves the reader clueless as to how this process goes, ultimately foreshadowing how this shoe is made and looks. But the next line, “The resulting intricate patchwork of yarn, cables, and fabric boasts a heretofore unseen look and feel.” which uses words such as intricate, boasts, and unseen. She says this in a way that puts the shoe up on this high pedestal and leave ideas in the mind that this shoe is going to be state of the art. I think writer’s ability to foreshadow then follow up giving the reader an idea of the topic at hand also gets the point across making the article better.

Throughout this whole article Akitunde continues to add about the creation of the new line. She also includes, “Flyknit was powered by athletes’ input” which is said by Tony Bignell, the director of footwear at Nikes innovation kitchen. When she added this I think it makes the readers think they can relate if they’re athletes. The athletes wanted a sock like shoe and if the readers are also athletes they would want the same products the big names have. It adds a point that this shoe line is used by athletes so it only makes sense that it is driven by them and in their closest needs. Finally, after years of engineering and planning Nike brought to the table a lightweight shoe with maximum support and cutting edge design.

I think that after reading this article Anthonia Akitunde has done a great job at using rhetorical tools to get her point across when it came to the discussion of Nikes Flyknit line. Her word choice and tools are effective in her writing and has gotten many reactions from her readers. Here’s a link to the article so you can read all about Nikes newest and very advanced line of kicks.
sneak_peek: THE Nike Mags (Default)
I love a lot of sneakers out there, and believe me, a lot. But if you asked me to choose a favorite I wouldn’t tell you a pair of retro Jordans. Surprised? Don't be, because the number one rule when it comes to sneakers is that there’s definitely more to sneakers than just Jordans. It always bothers me when I hear someone ramble on about Jordans like they are the only sneakers out there. In fact if you asked I'd have to tell you my favorite kicks are Nike Blazers, and that goes for the SBs, vintage, high, or low tops. I remember when I started getting interested in sneakers when at the age of 14 and the first time I saw a pair I begged my mom to get me a pair for my birthday. Since then I've purchased 7 more pairs and have only really owned 2 pairs of Jordans. So needless to say, I can’t get me enough of some blazers. No offense to Michael Jordan and his shoes or the people who buy them (if they can afford it) but I would much rather buy a pair of blazers, unless I was looking to make a quick dollar on a resale like many people do today with all the hype behind these shoes. So the next time you hear someone hyping up a pair of J's just remind yourself of that number one rule, theres more to sneakers than just jordans.
sneak_peek: THE Nike Mags (Default)
It was my junior in high school at Waubonsie Valley High and life just couldn’t be any better. Oh wait that’s right… I was broke, so of course it could have been 10 times better! My parents wanted me to get a job so I could start funding some of my own activities, and at the time I couldn’t have agreed more. I always had to ask them for money to go out, and I was really sick of doing that. Plus, I thought it would be cool to be one of the first ones in my group of friends to actually have some real responsibility and get paychecks with my name on it (at the time that was a cool thing to brag about to everyone who didn’t have a job). I liked to consider myself to be one fly dude in high school and always dressed to impress in an outfit like crispy straight fit Levis, that I ironed until steam trickled out from the iron, a nice 100% cotton Henley that fit perfectly to my muscle build (which I thought was one of a kind back then), and let’s not forget the fresh Nike Blazers with a suede upper sole and a leather swoosh! I couldn't forget the sneakers because without the sneakers it wasn’t an outfit. Monday through Friday I was dressed to a tee to impress the ladies or stand out from other kids in my school, and to me the sneakers made that happen. Since I was on the hunt for a job I figured why not getting a job with some perks and the first thing that came to my mind was Nike.

There was a Nike outlet nearby my house and it was the perfect job for me since I loved their brand (and still do). I went online to the website, searched for career opportunities (for those of you interested then found the location by my house. After doing so, I applied for a part time sales associate position (honestly I had no idea what I was applying for I just needed a job), and waited anxiously for a call back to schedule an interview. A day passed and nothing, two days and nothing, three days… and still nothing! At this point I felt l like a fisherman out on a lake who has been fishing for hours and hasn’t had one bite (What a waste of time right?). On the fourth day while hanging out with my friends I finally received a call from a number I didn’t recognize and it just happened to be Nike calling to schedule an interview!! My heart was beating faster than ever as I tried to remain calm so I didn’t say anything too stupid to make me sound less qualified than I already was. I had an interview scheduled for Sunday and I couldn’t have been any happier to just have a what seemed to me to be a nerve wrecking question and answer session. As soon as I got off the phone I called my mom and let her know the good news and began to brainstorm what I would wear once the day came.

As my thoughts on what to wear began to tornado around in mind, I found myself becoming overwhelmed with all these different combinations of outfits to wear. When I first learned of Nike I knew it as a company that made athletic shoes and clothes, but later on I learned that they also have a huge line of casual clothes too, which they call “Sportswear”. So I could have gone the athletic route and wore basketball shorts and a t-shirt, or clean up a little and rock a nice Nike jacket with some jeans and of course a fresh pair of kicks. There was just so many different shirts or shorts I could wear I was making it hard on myself when it came time to decide what I would wear. I finally came to a conclusion and decided to wear a Nike jacket with a Jordan (Nike owned company, inspired by Michael Jordan) t-shirt underneath, some jeans, and a pair of Jordans I got for my birthday. That’s it. My outfit was complete and I was ready to take off for my interview.

Now I’ll admit I was nervous going into it but I knew what I went there for and was determined to get the job. It was a group interview and that just meant that I had to make myself stand out from the others, but at the same time I wasn’t going to lie just to make myself look better and not be able to live up to a bunch of lies I just told. I kept it honest with my answers stayed confident throughout the whole interview. Once it was over I was confident I would soon become a Nike employee and be on my way to receiving those paychecks that the few kids in my grade with jobs bragged about. Not to sound cocky but my prediction was right, and within 48 hours I received a call to come in and fill paperwork and start on the job the same day. I couldn’t believe it, I was finally on my way to working for a company that I loved and having some real responsibility. Also it made my parents proud to see their son making moves and being able to provide for his own fun. I figured their joy was just because of the sweet discount I was gonna have, but I know they were glad to see me do some things to make me more mature. And of course, i was gonna have money to buy even more fresh sneakers!

As always thanks for reading and don’t forget , Keep it Fresh.


Sep. 12th, 2012 01:24 am
sneak_peek: THE Nike Mags (Default)
When it comes to sneakers there are many feelings and emotions. One that quickly comes to my mind is joy, but following that quickly is anger. Although collecting and buying sneakers is fun to so many people, there are some people who take the fun and love out of it. Those people would be “Resellers”. Resellers are those who camp out for sneaker that some “hypebeast” has got everyone talking about, and buys let’s say 5 pairs of a shoe in a bunch of random sizes. These people have no intention on wearing the shoe at all; they just buy it to sell them for a few hundred dollars more than what they paid for them. The angering part about that is someone who actually camped out for the shoe and actually has intention on wearing it or collecting it can’t get their size in the shoe and wasted hours, days, and maybe a week of their time. To many sneaker enthusiasts or “Sneakerheads” resellers are ruining the game or just their passion for the game. For instance, as some might already know this summer the Nike “Yeezy II” released and hundreds of people all over camped out and waited up all night for it to catch it online. Even before the shoe was released there were posts on eBay for this $250 retail priced sneaker going for $90,000! Not even 24 hours after there were even more posts for this hot sneaker going for $2,500 already! Now I don’t know about you, but if I were someone with true passion for sneakers and put hours into trying to catch a pair and see them going for 10 times the price on eBay I would be angry to say the least. Things like this happen every day and will continue to go on as long as the demand for fresh sneakers is high. In the meantime people like me will just try to do what they can to keep the passion for Nike Sneakers thriving.

Thanks for checking in and you already know, keep it fresh.


Sep. 10th, 2012 01:30 am
sneak_peek: Low Dunk Collection (pic#4643792)
Today I’m coming to you guys with info on the highly visited and subscribed NikeBlog. Many of you might already know about this blog, but I have 5 reasons to share with you as to why you should keep following them and even tell your friends to check them out.

To begin with, NikeBlog is not just written by one person, they allow fellow credible sneaker enthusiast with great knowledge in the Nike shoe game to write and post for them. So if any of you think you’re credible enough and want the chance to drop some knowledge on their blog, you could have the chance.

Secondly, they have info on different brands and companies that are affiliated with Nike such as Jordan which is just a branch off of Nike, the NFL whom Nike sponsors, and many more. With that being said, this blog covers everything from sneakers, apparel, and even Nike uniforms.

In addition to the two previous points, NikeBlog uploads pictures and videos for their subscribers to view and comment on which always grabs the attention of people who visit their page.

As well as having info on brands they’re affiliated with, this blog includes posts on completely different brands, sports from hockey to baseball, celebrities with their own line of sneakers, and even universities across the nation that are sponsored by Nike. To me I find this to be just an extra bonus to this dope blog because you will find an abundance of other topics.

Lastly, this blog has advertisements from big names such as ESPN and Eastbay posted on their page. I think that if these companies are paying to have their ads put on this blog they know how much traffic it that the blog receives and that it can help get their name out there even more.

I’d like to thank you guys for taking the time to read up on my blog and hope you take some more time to go check out NikeBlog ( And as always keep it fresh.
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